12 Effective Tips to Get More Customers for Your Iowa Cleaning Business?

The demand for both residential and commercial cleaning services has increased significantly after the Covid-19 pandemic. It encouraged many enthusiasts to start cleaning businesses, and this increased the competition. So, how to get more customers for your Iowa cleaning business?

Opening your business is only the beginning. To get more clients and customers, you need to do various things, such as build a website, hire professional cleaners, and promote your business online. You can utilize both organic and paid marketing. 

Looking after the marketing aspects can feel overwhelming. You can leave it to us, Grow DigiBusiness. We offer comprehensive organic marketing solutions for cleaning companies. 

How to Get More Customers for Your Iowa Cleaning Business

Frankly speaking, there is no one-fit solution for all. We have analyzed the success stories of the top and most popular brands in Iowa and crafted the below strategy for new and small companies:

1. Build A Professional Website

84% of customers think having a website for a business is a more important social media presence. This shows the importance of having a professional-looking website. Besides, a website with quality SEO content can help get customers as well. 

A website is like your online office where people can get more information about you without asking anyone. You can showcase various things, such as:

• Cleaning supplies you use and their advantages
• Importance of office cleaning 
• Residential cleaning tips
• Clear mention and description of the business privacy policy
• Type of cleaning services you provide, etc. 

With expert cleaning talk, you can establish brand authenticity and authority. A website brings about all these opportunities for a cleaning company and helps grow your business.

2. Invest in Digital Marketing and SEO

Digital marketing must be a part of your business plan. The world of marketing has gone through significant changes in recent years. Digital marketing, especially SEO (search engine optimization) services, can help businesses grow organically. 

SEO professionals work on the website and make sure you’re visible when someone is searching for services you’ll provide. Business owners experience 48% growth in just 6 months after investing in SEO. That’s a good number no wise businessman would like to miss out on. 

3. Have A Strong Online Presence on Social Media

These days, you cannot think of business marketing without social media, as about 68% of Americans use various social media platforms. These platforms help cleaning businesses impress potential prospects by sharing information and knowledge about the cleaning and cleaning industry. 

It’s not a direct process to find customers. Instead, you are serving customers with the necessary information they can benefit from. This seemingly “selfless” act subconsciously impresses them and influences them to get cleaning services from you. 

Besides, when you are active on social media, people get used to your brand name. So, when in need, they will think of your brand, and you know what happens next. A phone call for service, and you are on. 

4. Ask for Customer Reviews 

Reviews and referrals are a good way of getting new customers. No matter how honest and helpful you are, a customer, at the end of the day, will believe a customer more than a business. That’s how customer psychology works. Instead of feeling bad about it, business owners need to aim at utilizing it. 

Cleaning businesses can ask their customers to share reviews and experiences. They can rate your business on Google Maps, social media, websites, and forums. Here is an interesting fact: 13% of all consumer sales are generated from word-of-mouth marketing. 

5.  Offer Special Discounts

Did you just start a cleaning business only recently? This means you are already in a saturated market in Iowa. However, don’t worry. There are still plenty of effective methods to influence people to get your service, and “special discounts” are one of them. 

Offer various discounts under different criteria, such as:

• A special discount for the first service
• If someone refers your service, then another discount for 2nd-time service
• Winter cleaning discount
• Start a cleaning goal challenge and achievement bonuses
• New Year or Christmas discounts, etc. 

One thing we found after marketing research is that people in Iowa love discounts. Spread about the discounts through social media, website, SEO, GBP, and, of course, through emails as well. 

6. Expand Your Payment Options

We know that most businesses feel more comfortable with cash payments. However, this is more about the customer’s convenience than the owners of the businesses. Therefore, it’s important to have multiple methods of payment methods. 

While EasyPay is the most popular option in Iowa, it also incorporates other methods. Let them pay you in cash, bank, cards, or online payment. This will improve their experience and motivate them to return for further necessities. 

7. Use An Automated Scheduling Software for Recurring Services

Now, having an automated system helps a cleaning business in multiple ways. First, it helps schedule or book customer services without overlapping one another. There will be notifications for recurring services and ensure you are not missing out. 

Some automated systems also help customers set a scheduling time. They can share what time they are available or need the service, and you can send your team there on time. This makes the whole process more straightforward and simpler. 

8. Create Video Content

Short-form videos are not the most consumed and popular type of content on the internet. A statistic shows that Iowans spend 21% of their internet time on Tiktok videos. 

This can be a good opportunity for business owners to promote their services through social media. Instead of being generic, be creative without the content. Present valuable information in an act of fun so that people can also enjoy them. 

Many small cleaning businesses have started this. They share janitorial information, ticks, and tricks. This is an effective method to let more people know their business’s name. 

9. Hire Experts and Professionals

This is a must for any cleaning service provider. Expert cleaners avoid making errors and help achieve customer satisfaction. With their advanced and satisfying services, businesses can increase the number of recurring customers and services. 

Another good way of marketing a new business is to post about cleaning jobs. Let people know that you are hiring, and many people will share them. This will spread your business name and get you more fame. If you’ve already hired professionals, then advertise their skills and experience. 

10. Make A Google Business Profile

Google business profile is an online listing that allows businesses to appear in local search results and Google Maps.

It helps cleaning or other businesses get discovered by their potential customers easily and more conveniently. It’s not just about creating a profile. Instead, it requires posting regularly about newer updates, services, and products and answering reviews. 

Thankfully, owners don’t have to bother about updating them. Most marketing agencies that offer SEO services for cleaning companies also include GBP maintenance. 

One more thing. Google Business Profile does not only improve visibility, it also helps get more leads and more customers. 

11. Partner with Other Industries

It’s quite an effective and innovative approach. Research the demands of your customers and build a strong network in the local market. As a new cleaner company, you can make strong bonds with another company offering services that are often needed with cleaning services. 

As a cleaning company, you can partner with various other industries, such as:

• Real Estate Agencies: For pre-sale cleaning or move-in/move-out cleaning services.
• Property Management Companies: To handle regular maintenance cleaning for rental properties.
• Construction Companies: For post-construction cleanup services.
• Event Planning Companies: For pre- and post-event cleaning.

12. Use Quality Graphics Design Services

Brand visuals matter more than actual services. Yes, it’s a fact. 60% of consumers avoid taking service from a brand that does not have a professional-looking logo. It’s a sign that you don’t take the business seriously and so they don’t feel interested in taking service. Make sure you have well-designed and user-friendly graphics in your:

• Business card
• Brand logo
• Vans 
• Flyers
• Signboards
• Signage, etc. 

Grow DigiBusiness: Expert Support to Improve Online Presence

Surely, these are too many things to do for a nonmarketing expert, but things get much easier when working with a professional digital marketing agency. If you’re looking for any such services, Grow DigiBusiness is here. We are a one-stop solution for all your organic marketing needs. Our services include:

• Complete SEO solutions
• GBP management
• SEO-friendly content writing
• Graphics design
• Website development, etc. 

We have a dedicated expert team who excel in providing marketing services to cleaning companies. Get in touch with us today, and let’s work together to achieve more sustainable organic growth for your business. 

Final Words

Iowa is an ideal state for the growth and running of a cleaning business. It has health-conscious people who prioritize the importance of cleaning. With some strategic approaches like building a good website, a strong presence on social media, and SEO, you can get a sufficient number of clients and customers. Grow DigiBusiness can help you with marketing tips and strategies. Contact us today for any kind of support.